Google Local Services Ads

Working together to leverage local prospects

If your business thrives on local connections, take advantage of the latest Google features to maximise growth and get to the top of Google search.

Google Local Services Ads, or Google Guaranteed, are a targeted way to create awareness of your business and its products or services for local customers with Google search results.

When local people search for service businesses in your sector on Google, you’ll be at the top if you make a smart investment with Google LSAs.

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Google Local Services Ads specialists

As Google Local Services Ads specialists, we guide you through the process with best practices to optimise your ad rankings and connect with potential customers.

We collaborate with you to develop clear business insights and to:

  • Generate a bespoke action plan customised to your exact needs.
  • Deliver focused growth targets.
  • Set up your pay-per-lead campaigns.
  • Manage your review score and the number of reviews received.
  • Measure and monitor success.
  • Help you stay on top of local searches for quick customer discovery.

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What are Google Local Services Ads?

Google Local Services Ads are paid ads that focus on your local area. Google introduced them to help local businesses be more visible to existing and new customers that live and work around them.

Situated at the top of search results, these ads feature ratings, reviews, business hours, location and more to catch your customer’s eye so they can contact you.

You only pay for valid leads when customers contact you directly from the ad. LSAs are different from PPC (pay-per-click) ads as you have to pay each time someone clicks on your ad with PPC.

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Optimizing your Google Local Service Ads account

If your potential customer is struggling with an issue they can’t solve, they want to find someone who can sort it out fast.

Google Local Service Ads help to connect you with your ideal customers, aligned correctly to your products and services.

A key benefit is that Google Local Services Ads UK always appear right at the top of results, compared to PPC ads which can sometimes appear below the top results.

Plus, with voice search dominating recently, it’s even better than Google Local Services Ads will feature in Google Assistant’s response to voice search queries.

With more and more people using voice search to find the business they need, your Google Local Services Ads will be optimised for voice and traditional searches.

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Guaranteed Customers with Google Local Services Ads

Local lead generation could be the secret to boosting your business into stronger growth.

You can also increase trust in your business with the Google Guarantee. If you’re eligible, we can help you gain your Google Guarantee badge. This is a green tick that appears with Google Guarantee under your business name.

The Google Screened badge helps professional service businesses, such as law or financial planning companies to build trusted reputations online. To gain a Google Screened badge, your company has to pass licence and approval checks.

Not only will this catch users’ attention, but it also empowers businesses with a powerful Google endorsement boost. Potential customers using Google trust its recommendations so the Google Guarantee badge could really capitalise on your Google ads positioning.

Key Google Local Services Ads UK benefits:

  • Increased local search results visibility.
  • Better quality and quantity of reliable leads.
  • Previous reviews and ratings reassure customers they can trust you.
  • Precision tracking of Google Local Services Ads performance to help you evolve campaigns.

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How to be eligible for Google Local Services Ads

With years of expertise, we are perfectly placed to set up your Local Services Ads profile and check your eligibility status.

In order to be eligible for Google Local Services Ads UK, you have to undergo some business checks with Google. Verification checks are in place to establish authenticity and to ensure Business Profiles on Google align correctly with the relevant Local Services Ads.

Google may run additional checks, such as:

  • Business background checks
  • Business owner background check
  • Licence checks
  • Insurance checks

We take the effort out of the whole process for you, arranging the appropriate checks and getting you up and running on Google Local Services Ads before you know it.

All you need to do is get in touch with us and we can take you through the process and get your profile at the top of local search.

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How to optimize Google Local Services Ads

It makes good sense to enhance your Google Local Services Ads to maximise your reach in local searches.

These proactive steps can help increase performance:

  • Expand your product descriptions, job types or service areas.
  • Encourage previous or current customers to leave reviews and ratings.
  • Include high-quality images to show customers what to expect.
  • Opt into new features when they are applicable.

As Google Local Services Ads specialists, we can put everything quickly in place to optimize your LSA campaigns by increasing reach and visibility.

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Businesses that don’t pay attention to local customers could potentially lose out on valuable, returning customers. If nurtured, these clients can become loyal customers over the long term and connect you to additional customers in the future. All near where your business operates every day.

The cost for Google Local Services Ads can be determined by your area and may vary depending on the types of services you need. We can talk you through this simple process.

Having a quick, easy chat with us can sort out all the necessary information we need to get you set up on Local Services Ads. This means that you can start receiving great leads before you know it.

We will, without any time out of your busy day. Once we have your details and your Google Local Services Ads profile is live, we can generate targeted, and optimised ad campaigns to reach more local customers in your area.

Google Ads or better is better known as pay-per-click, meaning that you pay every time someone clicks on your ad – even if they don't contact you, you will pay. Whereas Local Services ads, you pay by the lead instead of the click, meaning that you only get charged when a prospective customer contacts you via the ad.

If you're a tradesman and want to obtain credible, reliable leads in order to build your business, Google local service ads are undoubtedly worth it! If optimised correctly, you can hold off the big-name brands in your niche. The rate of qualified leads per phone call far exceed that of our standard paid search campaigns.

If you’re a small business with a limited budget, we recommend you give Google Local Services Ads a shot.


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