Branding Case Study: Gasm Drinks
Gasm Canned Wines: Uncorking New Markets
Overview
Client: Gasm Drinks
Industry: FMCG
Location: Wales
Project Duration: 3 Months
Gasm Drinks originally approached our agency with the goal of establishing a strong online presence and e-commerce platform to showcase and sell their innovative drinks, after building them a new website on Shopify, we suggested that they should put their product in a can, to reach a wider audience. And, so, they did!
Results, not promises
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The idea of canned Gasm was to leverage access to new consumers and distribution channels, with their market's on/off trade. These include:
Market trend: Canned wine is a growing trend, especially in the UK. It appeals to younger consumers and fits modern lifestyles.
Convenience: Cans are lighter, more durable, and easier to transport than glass bottles.
Sustainability: Aluminum cans are recyclable and have a lower carbon footprint than glass bottles.
Portion control: Single-serve cans allow for easier consumption management.
Production and logistics: Explore the challenges and benefits of switching to a canning production line.
From branding, all the way to delivery, and hooking Gasm up with wholesale contacts, they are now branching out into areas new.
