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Branding Case Study: Citipacket

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Overview

Client: Citipacket

Industry: Logistics

Location: London, UK

Project Duration: 1 Month


Citipacket, with headquarters in the UK and in a Joint Partnership with Citipost Group, utilizes the 35 years old experience of the wider group to provide end-to-end solutions comprising procurement, warehousing and delivery services of products to international and local businesses.

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The Challenge

The challenge in creating Citipacket's logo was to visually convey the company's unique position and strengths. We needed to design a logo that:


  1. Reflected Citipacket's connection to the established Citipost Group while maintaining its own distinct identity

  2. Communicated the company's international reach

  3. Conveyed the idea of end-to-end solutions and procurement expertise

  4. Projected professionalism and reliability, drawing on the 35 years of experience within the wider group

  5. Was versatile enough to work across various applications, from digital platforms to physical packaging

  6. Stood out in the competitive logistics and procurement industry


The goal was to create a visual mark that encapsulated Citipacket's core values and services in a memorable, modern design that would resonate with potential clients and partners.

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