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Complete Marketing Strategy for L'Incontro
1,337 social shares, and 3,150 leads in just 6 days.
Who are L'incontro?
L’incontro approached Market Jar in late 2020, seeking to outsource their Digital Marketing for their thriving online food delivery service. Recognizing their potential for growth and leveraging our expertise in the FMCG trade, we knew it was a perfect match. L’incontro had a strong desire to enhance its brand presence and expand its customer base, presenting us with an exciting opportunity to make a significant impact in the digital landscape.
The Challenge:
The primary challenge we faced was to develop and execute a comprehensive marketing strategy for L’incontro’s online food delivery service. Our goals revolved around driving a substantial increase in order volumes, attracting new customers, reducing checkout abandonment rates, and improving organic rankings for relevant keywords. We understood that achieving these objectives would require a holistic approach encompassing various aspects of digital marketing and web optimization.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
What results did we achieve?
To tackle the challenge head-on, we employed a multi-faceted approach encompassing several key initiatives. Firstly, we designed and implemented a brand new email marketing strategy to engage with L’incontro’s customer base and nurture relationships. Secondly, we conducted extensive search engine optimization (SEO) to improve the website’s visibility and organic rankings, thereby attracting a larger audience. Additionally, we leveraged pay-per-click (PPC) advertising to drive immediate traffic and generate leads, strategically allocating our budget across diverse ad sets. Furthermore, we focused on optimizing website performance by implementing significant speed improvements and integrating SCHEMA markup to enhance search engine understanding.
Marketing Strategy:
The campaign excelled beyond expectations, delivering an astounding 1,337 social shares. Furthermore, our email marketing strategy yielded significant increases in website traffic, resulting in a new record for us: acquiring a staggering 3,150 leads in just 6 days, showcasing a remarkable surge of 4,130% growth.
These accomplishments validated our comprehensive marketing strategy and demonstrated its effectiveness in driving tangible business growth for L’incontro’s online food delivery service.
