SEO Case Study: Contemporary Jewellery Start-up

We increased this company’s revenue by 145% in just 8 months.

The client

Nabi London are a jewellery company based in London. They sell handmade contemporary jewellery from their shop in Camden as well as their online store. Originally a weekend market stall in Brick Lane Market, the business rapidly grew in popularity and opened its first shop in Camden in 2009. In 2014 founder Ayoung Kousiounis decided to go full-time with her side hobby, and the Nabi London brand was born.

The challenge

Having started out as a market stall, Nabi London only added an online store after establishing itself as a nuts and bolts jewellery shop in central London.

Although the shop is well-established and well-known in the local area, they were looking to expand their online presence and increase their online sales from £10k to £30k a month and beyond. To help them achieve this, they enlisted the SEO services of Market Jar.

What did Market Jar do?

We started by auditing the Nabi London website, checking it for any on-page SEO errors and improving the website speed. We then conducted keyword research to find out which search terms people were using to find businesses similar to themselves. 

We optimised the Nabi London website around these new keywords before producing a content plan which would target further keywords through high-quality website blogs. We also started gathering backlinks from trusted sources.

Within just a few months, we started to see some amazing results.

What results did we achieve?

We very quickly managed to rank the Nabi London website on the first page of Google for a number of competitive search terms. This resulted in an almost immediate increase in their web traffic. The goal then was to convert these new website visitors into customers. We were able to do this.

Within just 8 months of the start of our campaign, Nabi London saw an increase in revenue of 145%. The website bounce rate decreased every month and, conversion rate has increased by a whole percentage. 

There’s been a tidy increase of 1,558% in Organic Clicks, and 908% in Organic Impressions.

Nabi London now have first page positions on Google for a number of very competitive search terms related to their business, an optimised website that effectively converts visitors into customers and a much bigger customer base. They’re now set up for success and ready to scale their business to even greater heights.


Overall Revenue


Organic Impressions


Organic Clicks

Leave the competition in the dust today, and sign-up with Market Jar.

    Back to top