SEO Case Study: Marquee Business

This event management company saw a 1,000% increase in web traffic thanks to Market Jar

The client

One Six Events are an event management and marquee hire company based in the United Kingdom. They specialise in corporate events, weddings and birthdays, but can create bespoke events to meet anyone’s needs. Their services range from simple marquee and equipment hire to full-scale event management.

The Challenge:

As a company who rely on physical events in outdoor locations, One Six Events struggled in the wake of the COVID-19 pandemic and the subsequent capacity restrictions. That’s why they approached Market Jar in early 2021, hoping to transform their online marketing efforts.

One Six Events firstly asked us to design a new responsive website for them. They were also looking to improve their online presence so that new customers would be able to find them via search engines and social media.

They wanted to produce more content that they could use to promote their brand, attract new customers and retain existing ones. After this review of their online presence, they also wanted some best practice guidelines that would help them to improve their efforts in the future.

As an events company that relies on physical events, this represented a slightly different challenge to normal. We knew that to bring online customers into the physical world, we would have to develop a comprehensive SEO strategy that would not only attract new visitors to their website, but turn them into new customers.

What did Market Jar do?

We started by redesigning their website, which hadn’t had a refresh in a number of years. We improved the UX and UI, navigability, website speed and created a responsive website that would look good on different devices.

With a fresh new website to work with, we set about developing an SEO strategy that would deliver One Six Events new customers and more revenue. We did this by firstly identifying a range of target keywords that their target customers were searching for.

What results did we achieve?

We saw some amazing results with One Six Events in a short space of time. Here are the key numbers:

  •  We ranked their website for more than 200 keywords
  •  Their top keywords were drawing almost 3,900 searches every month
  •  A 1,000% increase in organic (non-paid) search traffic
  •  We increased their conversion rate and won them more customers

But these aren’t just vanity metrics – numbers that look good on paper, but don’t deliver any sustained growth for the business. After working with us, One Six Events increased their online traffic and saw a huge increase in online enquiries. But most importantly, that led to more customers, more sales and more revenue. 

Now, One Six Events are in a much stronger position as a business. Their revenue has increased, sure, but they’re also better-equipped to both attract new website visitors and turn them into customers.

More traffic, more customers, more revenue. It’s the Market Jar way.


Ranking keywords


Increase in Organic Traffic

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