Branding Case Study: Orchard Global Shipping

35 YEARS OF EXPERIENCE IN WAREHOUSING

Overview

Industry: Logistics

Location: London, UK

Project Duration: 2 Months

Orchid Global Shipping, with headquarters in the UK and in a Joint Partnership with Citipost Group, utilizes the 35 years old experience of the wider group to provide end-to-end solutions comprising procurement, warehousing and delivery services of products to international and local businesses.

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The Challenge

Market Jar faced a significant challenge in rebranding Orchid Global Shipping into Citipost Red’s new sub-division. The task involved creating a visually appealing and meaningful logo that not only represented the sub-division but also harmonized with Citipost Red’s existing brand. The challenge was to develop a logo that would resonate with Citipost Red’s target audience, convey the company’s dedication to exceptional shipping services, and seamlessly integrate with the main brand’s visual identity. Market Jar rose to the occasion, employing its expertise in design and brand strategy to overcome this complex challenge and deliver a solution that exceeded client expectations.