SEO Case Study: Wooden Soul
Organic Search dominates for overall sales.
Client: Wooden Soul Industry: Furniture
Location: Canada, North America
Project Duration: 8 Months
Wooden Soul, a reputable natural wooden furniture company based in Canada, approached Market Jar with a clear objective: to accelerate its online sales. Despite their established reputation and high-quality products, Wooden Soul faced several challenges in the competitive e-commerce landscape, which included: Limited online visibility, Low organic search rankings, Inefficient product organization, and poor website structure and navigation.
Market Jar's challenge was to develop and implement a comprehensive SEO strategy that would address these challenges, improve Wooden Soul's online presence, and ultimately boost its e-commerce sales. This included technical improvements such as implementing breadcrumbs, creating a related items feature, internally linking collections, and reorganizing products into room-based collections.
Results, not promises
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What results have we achieved?
Market Jar's SEO efforts for Wooden Soul yielded impressive results:
Significant improvements in rankings for relevant, non-branded keywords, unlocking potential growth.
Achieved Page 1 rankings for high-value, non-branded furniture keywords such as "wood oak dresser," "solid pine dresser," "Swedish wood furniture," "natural oak desk," and more.
Organic Search has become the main sales channel in the second quarter.
The second quarter has seen notable growth in clicks, primarily from positions 3-5 on the first page of search results. This indicates that these keywords are highly relevant to users. As we continue to implement optimizations and improve rankings, we anticipate further increases in clicks and overall traffic.
