SEO Case Study: Cru Wine
Traffic increased by 3,900% in just 8 months!
Overview
Client: Cru Wine
Industry: FMCG
Location: London, UK
Project Duration: 24 Months
Cru Wine approached Market Jar and partnered with us to improve its online visibility and drive organic growth. The primary focus was to optimize their website for intent-focused keywords, aligning with Google's primary ranking factors. To attract their ideal customer.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
We faced significant hurdles from the outset:
Numerous duplicate tracking issues complicated data analysis
The website's WordPress CMS posed additional optimization challenges
Despite suggestions to migrate to Shopify for improved e-commerce functionality, the substantial inventory of 30,000+ products made this transition cost-prohibitive.
Despite these obstacles, we persevered with a comprehensive SEO strategy focused on:
Resolving tracking issues for accurate data measurement
Optimizing the existing WordPress site to maximize performance
Identifying and targeting high-impact keywords, particularly "wine investment"
Results
Over our 24-month relationship, we achieved unprecedented results for Cru Wines:
1. Organic Traffic
Before: 1,000 visitors per month
After: 41,000+ visitors per month
2. Customer Acquisition
Tripled customer base within the first 8 months
Achieved primarily through optimization of the high-impact keyword "wine investment".