Does Your Homepage Answer These Two Questions
When a visitor lands on your website, does it answer the two main questions?
1. “WHAT am I looking at?”
2. “HOW can this help me?”
Business owners like to go on and on about the benefits, so much so they often miss the first question entirely.
Without it there is no clarity.
Your website can have beautiful content describing the amazing end results you deliver for clients but without the details it sounds like a late night infomercial.
What are you *actually* doing for clients?
Clarity > Persuasion.