How does Market Jar approach Link Building

Link building is by far one of the highest impact tasks that can be completed in SEO. However, “link building” comes in many different shapes and sizes and many different price points.

We take an anchor text-first approach to link building. This means that before we build any links we analyze the pages that are being returned in positions 1-3 to understand the anchor texts for top performing competitors. We learn what percent of links are brand mentions, or keyword focused, etc. This helps us map out the ideal anchor texts for your specific pages.

After this, we build out an anchor text document – which is basically a document that outlines the priority pages we are targeting and the “ideal anchor text” for each link acquired before we acquire them.

Then when it comes to actual link sources this can vary a lot depending on the type of business and industry but is usually comprised of:

  • Local directories and citations. These are used also within our local SEO efforts but are a great source of brand-based links.
  • Link placements and guest posting. We have relationships with many website owners and are able to place links in existing content or create new content for linking purposes. This is not a large-scale outreach-based approach and is very much focused on existing relationships we already have.
  • Acquiring expiring/expired domains. In addition to placing links on other websites, we are constantly acquiring new domains every week as potential links sources. These are websites with existing authority and link profiles that we acquire and repurpose as industry-specific content based on the history of the website. Once these sites have been indexed and start ranking on their own, we can leverage these for link placements and guest posting internally as well.


What is Link Building?

Link building is the process of trying to get other websites on the internet to link back to your website. There are many different ways to achieve this ranging from local directories, asking partners, guest posting, acquiring web properties, and much more.

Links vs. Citations.

Citations are a reference of a business name, address, and phone number. Oftentimes they are also linked to a website, but this link is typically branded or URL-based and a mix of no-follow and dofollow. They are a great way to add local relevance and round out a link profile. While they should be included in all link profiles, they are not the highest authority links that can be acquired.

How many links do we build per month?

Our link building process is a quarterly process, just like our work cycles. However, every focus area page typically receives 2-8 links per month depending on competition and what campaign is running.

So for a 3 focus campaign, roughly 36 links are acquired for those 3 URLs over the course of a work cycle. However, there may be multiple links within a single post or linking from a specific website. Using the guest posting example, we may write and submit 12 posts with 3 links each across 12 different sources for a total of 36 links. Our domain authority target is at least 20 in Ahref’s. 


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