SEO for Plumbing
SEO for plumbing isn’t just about showing up in Google, it’s about becoming the first call when someone’s water heater breaks, pipes burst, or drains clog. Whether you’re a solo plumber or a growing plumbing company, the right SEO strategy brings you in front of the right customers at the exact moment they’re ready to hire.
NO LONG CONTRACTS
REVENUE FOCUSED
NO CONFUSING JARGON
Our Best-In-Class Team
James
Founder, CEO
Victor
Performance SEO Lead
Alain
Growth Specialist
Oliver
Technical SEO
Why SEO for Plumbing Is Essential for Growth
Let’s be honest: nobody searches for a plumber in the Yellow Pages anymore. When someone has a plumbing issue, they’re turning to Google and typing in things like “emergency plumber near me” or “boiler repair in [city].”
If your website isn’t showing up, you're not even in the running.
SEO gets your plumbing business where it needs to be, at the top of local search results when people are looking for help right now. And the benefits?
They’re exactly what you need to grow:
📌 Attract more local customers who are actively searching for plumbing services
📌 Rank higher than other plumbing companies competing in your area
📌 Reduce ad spend with a steady flow of organic leads
5.6 billion
Google searches every day
63,000
Google searches every second
81%
of people research online before buying
How We Deliver SEO for Plumbing Businesses
We don’t believe in one-size-fits-all strategies. We build SEO plans that work for your business, your location, and your goals.
Whether you're running a residential plumbing service, offering emergency repairs, or managing a full-scale team, we create a strategy that brings in qualified leads and consistent visibility.
We start with a full audit of your plumbing website, then build a custom plan focused on local visibility, keyword rankings, and technical improvements that boost performance and conversions
Here’s how we do it:
We combine smart strategy with sharp execution. Here’s what goes into a successful plumber SEO campaign:
First, we optimise your website around high-intent keywords like “same-day plumber in [city]” or “clogged drain repair near me.” We also make sure your site loads quickly, works flawlessly on mobile, and has a clear, lead-friendly structure.
Next, we take care of technical SEO details like crawlability, site structure, and metadata. We also enhance your Google Business Profile, improve your local SEO, and build citations and backlinks that boost your rankings in local search results.
From there, we continue refining with monthly reporting, keyword tracking, and competitor analysis to keep your rankings climbing.
Real Results: Plumbing SEO Case Studies
Results matter and Polkadot Plumbing proves it. This London-based plumbing company partnered with Market Jar™ to overhaul their website and ramp up their lead generation. The outcome? A dramatic spike in traffic, conversions, and online visibility.
📌 408% increase in customer growth after launch
📌 314 average enquiries per month generated from organic traffic
📌 Fully responsive 170+ page website built in just 2 months
To put that into perspective, Checkatrade costs around £2,500 for 140 customer leads on average. With our SEO strategy, Polkadot saw over 600 customer enquiries in a single month, at a lower spend of just £2,000. That’s not just better performance, it’s smarter investment.
Local SEO for Plumbers That Gets You in the Map Pack
When your customers search “plumber near me,” they’re usually in a rush, and they’re clicking the first three results they see. That’s why local SEO is crucial for plumbing businesses.
We optimise your Google Business Profile, create city-specific service pages, and build consistent listings across local directories.
These strategies make sure your business shows up in map results and local search, and stays there.
SEO for HVAC Plumbing – Stay Visible All Year Round
Seasonal swings are tough, especially for HVAC plumbing services. Winter brings heating calls. Summer? Air conditioning. But what about the months in between?
We build HVAC SEO strategies that keep your traffic flowing year-round. Whether it’s “HVAC tune-up [city]” or “AC installation near me,” we optimise your content, landing pages, and metadata to match high-converting local searches.
We also create blog posts, seasonal service pages, and structured data that improve search visibility, support content marketing, and keep your leads steady through every season.
What’s Included in Our Plumbing SEO Plans?
With us, SEO is clear, measurable, and custom-built for your industry. We don’t do fluff, we deliver strategies that get your phone ringing.
Here’s what’s in the box:
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Full SEO audit and competitor research
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Keyword research for every service you offer
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On-page and technical SEO improvements
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Google Business Profile setup and optimisation
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Local link building and citation cleanup
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Monthly reports with keyword rankings and call tracking
What’s Included in Our Commercial Property SEO Packages
With us, SEO isn’t a guessing game, it’s a proven process backed by data, creativity, and deep real estate industry insight.
Here’s what’s in the box:
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In-depth SEO audit and competitor analysis
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On-page content and meta optimisation
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Local SEO for map pack dominance
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Google Business Profile management
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Technical SEO fixes for site speed and mobile
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Content strategy for long-term visibility
Monthly reporting to track leads, rankings, and website traffic
Completely Customised
(To Your Needs) Reporting
We provide complete transparency into all of the work that we perform. We give each client access to a custom reporting dashboard that shows every single SEO action performed. Clients can track how every dollar of an SEO spend gets used, as well as monitor keyword movement and overall performance. We also provide monthly updates to all SEO clients to review campaign activity and performance.
What Happens Next?
Book a Growth Audit
01
We’ll look at your current situation to see what is/isn’t working, identify what’s possible for you in the next 3-6 months, if we can’t help you, we’ll send you in the right direction, if we can, we’ll jump on another call, roughly 3 days after.
Accelerator Session
02
Here we'll run through a high-level presentation/proposal. We’ll explain to you what level of investment you’ll need for us to achieve your goals. You can then decide if we are the right agency for your business.
Campaign Kick Off!
03
We’ll hit the ground running and get to work!
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How long will it take for my business to see a good ROI with SEO?This area is highly debated and depends on many factors such as industry, competition and your ultimately your budget! Generally speaking, though, it’s safe to assume that you’ll see visible SEO results within 3-4 months when working with an International SEO Agency like Market Jar. If you're an ecom store on Shopify, we can utilise in-house software, which will speed up this process. This is our unique advantage over the traditional agency model.
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Does my business need an SEO agency?We believe that having a dedicated marketing agency behind your business can greatly benefit it. Not only will you be able to receive tailored advice and strategy from SEO professionals, but also save yourself time and money when compared to managing SEO on your own. We take the hassle and risk out of the equation, so you can focus on what’s important – growing your business. Whether you’re a well-funded start-up or an established enterprise, Market Jar can help provide your business with the SEO services it needs to succeed in today’s digital landscape.
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How will I know if my SEO is improving over time?Every client we have at Market Jar receives a dedicated client portal in which we regularly upload reports, tasks, and analytics. This allows our clients to track their progress over time, and view how their campaigns are performing against their seo goals. This also serves as an important source of data for us when creating strategies for future campaigns, so that we can ensure your business is receiving the highest return on investment possible. Moreover, we also provide our clients with monthly performance reviews in which our consultants will walk you through the results and make sure that the expected seo goals are achieved.
