Complete Marketing Strategy for Online Food Delivery Service


Who are L'incontro?

L’incontro approached Market Jar in late 2020, seeking to outsource their Digital Marketing for their thriving online food delivery service. Recognizing their potential for growth and leveraging our expertise in the FMCG trade, we knew it was a perfect match. L’incontro had a strong desire to enhance its brand presence and expand its customer base, presenting us with an exciting opportunity to make a significant impact in the digital landscape.

Key Achievements & The Scenario

The Challenge:

The primary challenge we faced was to develop and execute a comprehensive marketing strategy for L’incontro’s online food delivery service. Our goals revolved around driving a substantial increase in order volumes, attracting new customers, reducing checkout abandonment rates, and improving organic rankings for relevant keywords. We understood that achieving these objectives would require a holistic approach encompassing various aspects of digital marketing and web optimization.

What We Did:

To tackle the challenge head-on, we employed a multi-faceted approach that encompassed several key initiatives. Firstly, we designed and implemented a brand new email marketing strategy to engage with L’incontro’s customer base and nurture relationships. Secondly, we conducted extensive search engine optimization (SEO) to improve the website’s visibility and organic rankings, thereby attracting a larger audience. Additionally, we leveraged pay-per-click (PPC) advertising to drive immediate traffic and generate leads, strategically allocating our budget across diverse ad sets. Furthermore, we focused on optimizing website performance by implementing significant speed improvements and integrating SCHEMA markup to enhance search engine understanding.

Marketing Strategy:

Our dedicated efforts and meticulous execution led to remarkable outcomes. In the initial three months, we primarily focused our budget on PPC advertising, which proved to be highly successful, generating promising results.

The campaign excelled beyond expectations, delivering an astounding 3,900% increase in sales within this short timeframe. Furthermore, our email marketing strategy yielded significant increases in website traffic, resulting in a new record for us: acquiring a staggering 5,500 email addresses in just six days, showcasing a remarkable surge of 4,130% growth.

These accomplishments validated our comprehensive marketing strategy and demonstrated its effectiveness in driving tangible business growth for L’incontro’s online food delivery service.

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