Web Design Case Study: Oardacity


The Client:

Oardacity, a remarkable team of four close friends, embarked on an extraordinary journey in 2021, conquering the mighty Atlantic Ocean by rowing 3,000 miles from La Gomera to Antigua. This daring endeavour marked their participation in the world's most gruelling rowing race, the Talisker Whisky Atlantic Challenge. Driven by their passion for adventure and a noble cause, Oardacity approached Market Jar, a leading SEO and web design agency, in 2020, seeking assistance in creating a captivating fundraiser website to showcase their epic expedition to the world.

The Challenge:

Oardacity had a twofold objective: they wanted a visually appealing website to share their incredible adventure with potential partners, sponsors, and the media, while also raising awareness and funds for their noble cause. The challenge for Market Jar was to create a fully functional and aesthetically pleasing commerce fundraiser website that would effectively capture the essence of Oardacity’s extraordinary journey and convey its mission to a global audience.

What We Did:

Market Jar rose to the challenge and delivered a comprehensive solution for Oardacity. We designed and developed a sleek and captivating fundraiser website that not only showcased their Atlantic Ocean adventure but also seamlessly integrated with their fundraising page. This integration enabled interested sponsors to easily contribute and support their cause directly through the website. Additionally, Market Jar implemented crucial SEO strategies to enhance Oardacity’s online presence and elevate its brand exposure on a global scale, paving the way for increased recognition and engagement in the lead-up to its awe-inspiring feat.

SEO Success:

Through our meticulous SEO efforts, Market Jar helped Oardacity achieve remarkable success in amplifying its online visibility and brand recognition. By optimizing their website with targeted keywords, enhancing site structure and performance, and implementing effective link-building strategies, we propelled Oardacity’s website to higher search engine rankings. As a result, their adventure gained significant traction, attracting a wide range of audiences, potential partners, and sponsors from around the world. The increased visibility and exposure generated through our SEO initiatives not only contributed to the success of their fundraising campaign but also solidified Oardacity’s position as a global symbol of determination, resilience, and inspiration.

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