SEO Case Study: Govino Glassware

A staggering 6,600% increase in web traffic

The client

Govino make beer, wine and spirit glasses that are shatterproof, reusable and sustainable. Founded in 2008, their first product was a flexible, shatterproof wine glass designed to help industry professionals showcase their wines in settings where breakable stemware is prohibited or simply impractical. Their products were quickly adapted by the wine industry, and they now sell their wares to companies and consumers all over the world.

The challenge

With an innovative product and brand ideals centred around sustainability, Govino already had a winning business plan. But their online presence didn’t quite match up to their solid business fundamentals.

They came to Market Jar to help them increase their online traffic, get more website orders and grow their revenue.

What did Market Jar do?

Our priority when we started working with Govino was to improve their website fundamentals. Bounce rate, usability, navigability – things like that. This would give us a good foundation to work from, so then we could really start to grow their online presence.

To do this we firstly optimised their website. We ironed out any SEO errors, improved the website speed and generally made it a better browsing experience for new visitors.

We then set about improving their website SEO. We meticulously researched a bunch of new target keywords that prospective new customers were searching for. We integrated these within their website and then started writing new company blogs that would help them reach a whole new online audience.

What results did we achieve?

Within just seven months, Govino increased their web traffic by a staggering 6,600%. They started winning more customers and saw a huge increase in both trade and consumer orders through their website. 

They’re now ranking for more than 261 different keywords and absolutely dominating their competitors in the UK market. It means they’re sweeping up most of the search traffic in their industry, which is allowing them to increase their market share and rapidly expand their business.

As ever, we reckon our results for Govino speak for themselves.


Increase in Organic Traffic


Ranking Keywords


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