SEO Case Study: Quello Canned Wine

We oversaw a 330% increase in traffic for this innovative drinks company.

The client

Quello sell semi-sparkling, award-winning wine in cans. They were certainly one of our more unique clients, but we could see the potential in their business straight away. Quello had big ideas and even bigger ambitions for their brand - which matched up perfectly with the Market Jar mindset.

The challenge

Quello had a unique, innovative product, but it wasn’t reaching the right people in enough numbers. We knew if we could do that, their traffic and revenue would grow exponentially.

The company also wanted to improve the user experience of their website and make the customer journey on their website a little smoother. The aim of this was to boost their conversion rate and increase their sales. 

So that’s what we set out to do.

What did Market Jar do?

We designed a beautiful new website for Quello, with a great user experience and a flawless customer journey. It looks good, but we didn’t do it for design points. It was done to retain website visitors and increase the conversion rate.

But how would we go about attracting new visitors to the site?

Well, we firstly put together an SEO strategy for Quello which would help them climb the search rankings and increase their web traffic. We started writing high-quality content and also provided best practice guidelines which would help Quello create their own on-brand content in the future.

After these changes, we saw almost immediate results.

What results did we achieve?

  • 330% increase in traffic
  • Increased conversion rate
  • 35% increase in Average Order Value (AOV)
  • Reduced bounce rate

After the website redesign and implementation of our SEO strategy, the Quello website saw an almost immediate uplift in traffic, sales and revenue.

With a comprehensive SEO strategy that allowed Quello to gatecrash page one of Google, we were able to attract new high-quality traffic to the site.

With a new and improved customer sales journey, website visitors found it easier to discover and order their favourite wine online.

And with an improved user experience, visitors stuck around for longer, ordered more frequently and spent 33% more on average. That led to greater visibility for the Quello brand and, ultimately, increased revenue.

Revenue-focused SEO. That’s the Market Jar way.


AOV Increase


Reduction in Bounce Rate


Increase in Traffic

Leave the competition in the dust today, and sign-up with Market Jar.

    Back to top