SEO for the Defence Industry

In the SEO industry, resiliency is a key character trait because we’re constantly battling not only our competitors, but also Google’s ever-changing algorithm, we also face complex, high-stakes problems.

While not life or death, these problems have a tremendous impact on the financial (and sometimes emotional) stability of our clients. This plays a significant role in the day to day activities of an SEO professional – from determining why certain pages don’t rank well, to discovering ways to earn new links from other websites, to identifying how visitors engage with your content.

Effective problem solving is the foundation of SEO, this is also similar in the defence industry.

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Specifically, the sectors of the defense industry that we can design digital marketing strategies for are:

Our most popular defence industry digital marketing services include our SEO and PPC services. Aside from these services, the extra arm of our business, which is available to all current clients, consists of; paid social media marketing, Google’s ad services, reputation management, bespoke software development conversion rate optimisation, and more.


How will SEO Improve our Defence Business?

SEO is incrementally important for the defence industry because your customers search for what they’re looking for on Google in order to connect with the businesses (like yours) that provide them. SEO’s main aim is to help defence industry businesses become more visible on search engines subtly, and organically.

The defence sector is a challenging area. It’s tough to make an impression in such a competitive and expensive market. Market Jar is a specialist in SEO & PPC for this industry, helping defence businesses stand out and achieve their objectives.

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How will you overcome our specific challenges?

Businesses in the defence industry are confronted with specific difficulties, more so than any other sector. With an abundance of concerns and a distinct set of issues to attend to, you will not have the time to devote much time to your marketing strategies.

To completely understand how SEO for the defence industry is used to funnel traffic into websites, it is essential to know how it works.

Search engine optimisation takes advantage of the fact that a search engine’s value proposition to users lies in its ability to connect them with the most relevant websites to what they input on the search bar. The logic is that if users find the information they were searching for quickly, they will keep using Google’s service because it connected them with what they wanted right away.


Defence Industry SEO

So, a search engine’s algorithm will search every related website for any relevant information to a search query. Once a search engine’s algorithm has searched every website, it “ranks” them according to their relevance to a search query.

Market Jar’s technical SEO teamwork to make sure that your business is among the first few search results that are ranked on Google. Our team conducts extensive keyword research to find which keywords your potential customers are using the most.

For example, if we find that a popular keyword is “defence contractors in Wiltshire,” our team of professional writers will formulate high-quality content in the form of blog posts and web pages. These pages would detail the benefits of partnering with a defence contractor in Wiltshire or what sets a defence contractor in Wiltshire apart from those in other parts of the country.

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